Super Beetle Ads & Literature
More Than Just Cars: The Story in Print
Original Volkswagen ads, brochures, and promotional photos showcasing how VW presented and promoted the 1302 and 1303 Super Beetle during the air cooled era.
Interior view of a Superbug with curved windshield and redesigned dash.
Vintage ad showing two yellow Beetle Convertibles, one top-up and one top-down.
Three white Beetles displayed in different angles promoting the 1303S improvements.
VW promotional picture of a light blue 1972 Super Beetle Marathon Edition parked outdoors a model beside it.
Semi-transparent cutaway showing suspension, seats and drivetrain layout.
Technical cutaway highlighting chassis, steering and rear-mounted engine.
Detailed cutaway showing Beetle interior, suspension and rear engine layout.
Yellow Super Beetle postcard with text describing 1972 updates.
Yellow Super Beetle Convertible postcard with 1972 feature list.
VW promotional picture of a yellow 1971 Super Beetle Convertible with front trunk open as luggage is loaded.
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Explore More Super Beetle Archives
- Super Beetle Model History Learn the evolution of the 1302 and 1303 with detailed historical reference and identification guides.
- Factory Photo Archive Step inside the assembly line with rare production photos showing how Super Beetles were built.
- Monthly Features & Articles Explore this month's spotlight feature along with restoration stories, technical insights, and community highlights.
- Events Calendar Find upcoming Volkswagen shows, meets, and community events.